According to Branson, the most important aspect of running a company is to remember all the time what a company is. “A company is simply a group of people. And as a leader of people you have to be a great listener and you have to be a great motivator. You have to be very good at praising and looking for the best in people. People are no different from flowers. If you water flowers they flourish, if you praise people they flourish. And that is a critical attribute of a leader,” he explains.