Jeff Bezos, founder of eCommerce giant Amazon, is truly a business legend of Amazonian caliber. He’s gone from just selling books online to becoming the one stop shop for millions of products across countless sectors.
1. Source exceptional talentJeff Bezos explains that he'd rather interview 50 people and not hire anyone than to recruit the wrong person for the job. When founding a start-up, the talents you bring on from the beginning are crucial to shaping the corporate culture. “Cultures aren’t so much planned as they evolve from that early set of people,” he explains. 2. Have flexible stubbornness Remaining flexible opens you up to solutions for road blocks that are impeding your progress. Being hard-headed about minutiae will drastically stifle the evolution of your business. “We are stubborn on vision. We are flexible on details…. We don’t give
on things easily. Our third-party seller business is an example of that. It took us three tries to get the third-party seller business to work. We didn’t give up,” says Bezos.3. The customer experience is everythingThis ties in closely with building a corporate culture that is very much focused on the customer instead of being internally driven. The latter approach only breeds selfishness and can quickly snowball into a culture of employee politics that is anything but customer-centric. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every
important aspect of the customer experience a little bit better.” 4. Bend the rules and break them tooThis echoes the previous concept of flexible stubbornness. Although a road map provides general navigation, there are innumerable paths and detours you can take en route to your destination. You may get lost and make mistakes on the way, but you will be better able to refine your inner compass and sense of direction.
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