Why Apple Is On Track To Become The World’s First Trillion-Dollar Company

Apple’s guidance for its upcoming fourth quarter results in 2015 projects $49 to $51 billion in revenues and a gross margin between 38.5% to 39.5%. Apple continues to attract a tidal wave of loyal consumers year after year, but what’s the company’s secret recipe to success?

1. Do what you loveIn Steve Job's unforgettable Stanford commencement speech, he said: "the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it." Since Apple's inception, passion has been the kindling to every milestone achieved by the company.2. Create a remarkable experienceWhen you walk into an Apple store, you will only ever be greeted by concierges, never by cashiers. Even when heading to the back, you will find a genius bar in place of a sales
line-up. Specialists, creatives and consultants really drive the physical Apple experience home and make it one-of-a-kind.  3. Edit and edit  down“Innovation comes from saying no to 1,000 things,” said Jobs. When Jobs returned to Apple, he drastically reduced the number of products the company was turning out so that each product had an A team and was exceptionally innovative.  4. Never seek validationIf whatever you create is meant to impress others, then you are setting yourself up for disappointment, and ultimately, failure. As Jobs stated, "don't give yourself to anything unless you're clear that it really matters."5. Put a dent in the universeIt's all
about creating a big, bold, clear and concise vision. As consultant Carmine Gallo, explains, John F. Kennedy's "man on the moon" declaration: "we will put a man on the moon and return him safely to Earth by the end of the decade," is one example of a potent message that can put a dent in the universe full force. Jobs and co-founder Steve Wozniak had a vision to “put a computer in the hands of everyday people.”  6. Sell dreams not productsWhen the first Apple store was opened in 2001, it was not meant to sell computers, but to 'enrich lives.' The company was
of the belief that people care about themselves before your products, so it was crucial to create something to help them achieve their dreams.   

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